Prada
Prada, founded in 1913 in Milan by Mario Prada, began as a luxury leather-goods shop known for exceptional craftsmanship and refined materials. The brand was transformed in the late 1970s when Miuccia Prada took creative leadership, redefining modern fashion with her innovative, intellectual approach to style. Today, Prada spans ready-to-wear, leather goods, footwear, accessories, and fragrances, guided by the creative partnership of Miuccia Prada and Raf Simons. The house remains a leader in contemporary culture, known for its sharp futurism, distinctive silhouettes, and thought-provoking vision of beauty.